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DEARBOO
For this DEARBOO passion project, I focused on capturing their key ingredient of Vitamin C.
In the first shot, I positioned the product among vibrant orange slices, emphasizing the core ingredient. Water droplets added a refreshing touch, and the reflecting light suggests hydration and brightness.
The second image, I set my lighting to capture a golden light to evoke the glow of healthy skin. Again I used water droplets and orange slices to enhance the fresh, vibrant feel of the product.
For the third shot, I went for a more dramatic look. The toner was illuminated with rich, orange light, creating strong shadows that added depth. This shot aimed to showcase the toner's intensity, portraying it as a powerful skincare essential.
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E.L.F. COSMETICS
For this e.l.f. Cosmetics passion project, I wanted to capture the brand's core values of accessibility and style through two distinct but complementary images.
The first image features e.l.f.'s iconic black packaging in a bold, graphic arrangement. Set against a soft pink background, the aligned lipstick boxes create a striking pattern. This is such a playful way to show off the packagings originality.
The second image is a closer look of the e.l.f. matte liquid lipstick. Against the same pink backdrop, this image showcases the rich berry-toned formula. I aimed to capture the reflection of e.l.f.'s signature blend of affordable luxury.
For both images I used a monochromatic color scheme of black, white, and pink, creating a cohesive, feminine vibe that would resonate with e.l.f.'s audience.
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OH HELLO CO
For this Oh Hello Co. photoshoot, I wanted to capture the perfect blend of delicate craftsmanship and beachy, summery vibes. I chose a variety of natural textures and materials as backdrops—soft, flowing silks, rough-textured stones, and seashells—to highlight the earrings’ organic shapes and materials.
Lighting was crucial in bringing out the intricate details. I experimented with soft, diffused light for a dreamy, ethereal look and used direct light to accentuate the sparkle and create interesting shadows.
I carefully selected a color palette of soft, neutral tones to let the earrings shine. I also added hints of blue in some shots to evoke a sense of the sea, which ties back to the brand’s coastal inspiration.
Throughout the shoot, my goal was to showcase the versatility of Oh Hello Co.’s designs. Using natural elements like seashells not only added visual interest but also highlighted the brand’s connection to nature. Each prop was chosen to enhance the narrative of Oh Hello Co.'s handmade quality and craftsmanship.
